Pedro Innecco

As I wrote in my previous post about the reforms required in Brazil in order to open its economy to foreign organisations, I discussed how Brazil with all its incumbent problems has an excellent track of customer rights; which I yet have to see it being matched by an European country.

Now the Brazilian president signed a decree that imposes new regulations for call centres (source). If you have ever suffered in the hands of poor service delivery through call centres then get ready to feel avenged. You’ll love this!
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I recently read an article on the FT entitled “Surfing a big wave of confidence” (FT, 08/Jul/2008) about Brazil’s privileged position in facing what seems to be a global economic crisis. In this article Lapper and Wheatley mentions the growth in Brazil’s home market, the successful results of 15 years of economic reforms, the attraction of foreign investments and the transformation being experienced by society as “income rises and inequality falls”.

However, the authors also righteously assert that Brazil is not yet a superpower and that there is yet a lot to be done – particularly with regards to the public sector, infrastructure and the bureaucracy faced by organisations. This is the last bit I would like to stir some thoughts about.

I do think massive reforms are needed in regards to corporate legislation. But while Brazil should look around and learn from the experience of other successful economies in what to do, I think it is mostly important to learn what not to do. Let me develop on this thought.

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